Local landing pages need to look great however your visitors access them — via phone or tablet, Android or iOS, Windows or Mac.
A landing page's flexibility and adaptability come from its backend optimization. Although optimization is an ongoing process, here are some important things to think about from the start.
Design for all devices
The days of desktop-first design are over. Today, most people browse on their smartphones, so your landing pages must work on smaller screens. Considering that 50% of searches come from mobile devices, many designers start with responsive designs and then expand to desktop versions.
Add schema markups
Schema (or structured data) is the language of search engines. It tells services like Google what they're looking at so they can return more detailed and informative results. Schema's incredibly detailed. For example, product schema covers everything from widths, weights, and lengths to model numbers and materials used in a product's construction. Learn more at Schema.org.
Keep your pages fast
Search engines love speed. It makes sense because Google doesn't want to deliver websites that take five, 10, or 20 seconds to load. Their users would get frustrated and search elsewhere.
Cut unnecessary elements (images, add-ons, integrations) that'll slow load times and optimize everything that's left.
If your pages don't load within a few seconds, it'll hurt your bounce rate, which means lower conversion rates. Although the numbers vary, most studies agree that pages that take longer than three seconds to load lose around 53% of mobile users.
Expand landing pages with intent pages
The best-performing companies "hang" intent pages off their main local landing page. For example, a local landing page for a pet store might include subpages for dog grooming, dog training, or pet sitting. Expanding your local landing pages increases the number of keywords you're ranking for and pushes people down the funnel.