Few industries move as fast as eCommerce. Marketplaces like eBay and Amazon transformed how businesses sold. Payment services like PayPal made checkouts a breeze. Direct-to-consumer upended traditional business models.
And now, there is a new inflection point for these marketplaces: Artificial intelligence (AI).
It's not a question of if AI will transform the future of the eCommerce industry — it already has. Operations teams tap AI to analyze customer data for smarter business decisions when it comes to stocking, expansion, logistics. Marketers use AI to optimize their campaigns with machine learning. But where we see the biggest impact is in the consumer experience.
AI is revolutionizing how consumers interact with businesses: how they browse, buy, and communicate. It promises a new dawn of seamless, personalized experiences that we never thought were possible.
Here's a taste of how AI tools for retail are already transforming and personalizing experiences.