Talk of "computers" writing their own articles might make your head spin. But if you take a moment to think beyond the "I, Robot" of it all, it's easy to see how valuable content generation can be.
If your organization or business needs to spin up simple, digestible content quickly — but lacks the bandwidth or resources to do it the "old-fashioned" way — AI content generation is an incredible asset: it's quick, cost-effective, and scalable. Further, it can work with your current approach creating content as an accelerator or a supplement — not a replacement.
There are certain types of content that are best suited for AI content generation. Content generation works wonders for creating copy for bios, event descriptions, FAQs, and sometimes even blog posts. (Essentially, shorter, informative assets that are fact-based, rather than opinion-based.) With content generation, it's possible to stop spending valuable hours on the simple — but important — content you need to have on your site. You can keep the "human touch" for your longest or most complex projects.
"Content is king in any digital experience. We've seen time and time again that the more content you have, the better you perform across search engines, websites, mobile apps, and other digital touchpoints," explains Marc Ferrentino, President and Chief Operating Officer at Yext. "However, many teams lack the in-house resources to produce high-quality content at scale."
The second piece of the equation is that the inputs used to generate the content — the names, dates, essential facts, and more — need to be 1. controlled by your business and 2. intelligible to AI systems.
It's with both of these pieces in mind that we're officially announcing the addition of Content Generation to Yext's Knowledge Graph product.