When people search for your business on Google, does your phone number show up right? Is your address correct? As the world's preeminent search engine, Google maintains a 69% share of search in the U.S. and 90%+ across Europe. Make sure your business information is accurate and consistent when people search by claiming and updating your Google Business Profile listing.
Google My Business (GMB) is a free tool for organizations to manage their online presence across Google. By verifying and editing your business information, you can help customers find you and tell them the story of your business.
Earlier this year, Google launched its Google My Business API, which enables data providers like Yext to integrate with Google and submit information directly into their services. This provides a new way for businesses to publish information about their locations into Google Search, Google Maps, and ads. Before the API, businesses could only update their Google listings manually or via bulk upload using a spreadsheet. Not only was this process time consuming and inefficient, it also undermined the accuracy of location data due to the lag between submitted and published changes. Now, businesses can update their information in real time across Google with Yext's Google Business Profile integration.
With Google Business Profile, businesses can showcase traditional NAP data, such as name, address, and phone number, as well as showcase what's unique about each location through pictures and reviews. Businesses can also see what's working (or not working) with Google insights, including how people find the Google listing, as well as the number of times someone has clicked on a business' phone number and website. Most recently, Google introduced version 3 of its Google My Business API, giving businesses even greater control over data. With this update, businesses are able to add new Location Attributes (e.g. restaurants can note whether or not they accept reservations), respond directly to reviews, and select which photos are displayed on the search engine results page.
According to a study from Google, 30% of all mobile searches are related to location, meaning that today's mobile consumers rely on Google to help them go places, and they expect the information to be current, correct, and comprehensive. Since your customers use Google to find your business, shouldn't you be in control of the information they find? Yext offers full control of your online information through our direct integration with Google Business Profile. As a Google local business, you are able to update location data once and publish it to Google properties—including Maps, Search, and ads—via the Yext Knowledge Graph.
With Yext, you ensure your business information is always consistent and up-to-date on your brand websites and apps as well as 100+ other publishers in the Yext Publisher Network—including Apple Maps, Bing, Facebook, and Yahoo.