As AI-powered technologies like ChatGPT and Dall-e dominate the news, predictions show that AI is set to contribute a staggering $15.7 trillion to the global economy by 2030. As a result, marketers are already looking at how they can work hand in hand with machines to simplify processes and focus human energy on more impactful activities.
But thinking about AI as a true business tool (rather than a buzzword) can be challenging. It's with this in mind that we recently welcomed Paul Roetzer, founder and CEO of Marketing AI Institute, for a virtual event centred around how AI will revolutionise work – and what marketers can do today to prepare.
Read on below for four key takeaways from the discussion.