If your goal is to help local customers find you, you'll need to manage your listings. Local marketing is critical to business success, especially for multi-location businesses. Companies can sometimes focus more on the national reputation of their brand than hyper-local engagement. But as these stats indicate, local search increases your brand's visibility — and helps you reach high-intent customers.
However, listings are only one channel. In addition to listings management, you should also have a process in place for online reputation management. You may also want to create local landing pages, and you can target local keywords in your content marketing strategy.
Altogether, there are many factors in whether a customer finds you in their local search results. But as long as you follow local SEO best practices, your brand can meet your customers where they are: on the search engine.
*Trends based on Yext internal data, 2020-2023