What happens when your brand's information is siloed and disconnected? Confusion, mistrust, and ultimately, a poor digital experience with your brand.
When the most valuable information about your business (like your hours of operation, location, and contact information) is hosted among so many different owned and non-owned channels, it becomes more difficult to manage. What's worse: if information is difficult for your team to manage, it's also difficult for your customers to find and rely on because they only have access to a fraction of the information they're looking for.
Your customers' digital experiences are less impactful when they can't find what they need. But when they find information that is incorrect, outdated, or even contradictory, the customer begins to distrust your brand.
In short, information silos make it difficult for your customers to have confidence in online interactions with your brand. So how do you eliminate them?