The Knowledge Graph is the foundation of your search experience: it is a structured database made up of entities and fields that store the important facts about your brand.
Yext Search uses Named Entity Recognition to turn an unstructured question into a structured query of the Knowledge Graph. By identifying what types of information your users seek, Yext Search quickly and accurately surfaces results that directly respond to the searcher's intent.
What is a Knowledge Graph?
Searching a Knowledge Graph
Classes of Search
Filtered Entity List
Most often, users are searching for a set of entities that match a specific set of filters. Using NER, Search is able to parse out potential filters and apply them to return a filtered set of Knowledge Graph entities.
One of the most common filters is a location. It could be explicit (e.g., zip code) or implicit (e.g., "near me").
One Platform. Unlimited Solutions.
Delight customers and drive revenue.
Empower customers and agents to self-serve.
Supercharge discovery and conversion.
Boost employee productivity and satisfaction.
Build a world-class search experience.