User-tested UX

Adding AI search to your site gives users the experience they want so they can find the info they need. On a recent user test, we saw accuracy scores of up to 99% when users used search to complete a task finding a specific piece of information. (Source: Yext Proprietary Study, 2021)

Encourage your users to take advantage of powerful Search! We've run several experiments that show how you can improve your search usage, such as:

1. Minimising distractions

2. Making the search bar larger

3. Adding suggestion pills

4. Adding animated rotating placeholder text

When customers use search to find information, they are more likely to have a positive experience with your site. In one recent test, site visitors used search to complete their task 68% of the time, and searchers found what they were looking for more than 30 seconds faster than browsers. Searchers began their first search within 60 seconds of starting their tasks. (Source: Yext Proprietary Study, 2021)

Customers prefer Search to outdated keyword-based search experiences. In one user study, we asked users to compare a Yext-powered Search experience to the traditional site search it replaced. We saw huge gains in ratings, speed and accuracy. (Source: Yext Proprietary Study, 2021)

What happens when you simply ask customers to start on Google? We saw that once users find site search on a brand's page, they are 68% more likely to use it in subsequent tasks. No more sending your customers back to Google once they've found you! (Source: Yext Proprietary Study, 2021)

The best search experiences are accessible to all, regardless of ability. Mobile testing ensures that your experience works on a computer and on the go. Search experiences (built by the Search Javascript Library and the Yext Hitchhikers Theme) are built with WCAG best practices in mind, as supported by the ADA.