Universal and Vertical Search
To provide searchers with the best possible experience, Yext offers both universal and vertical search. Universal searches are performed across multiple verticals, while vertical searches are performed in a single vertical. For example if I was searching for "pizza", I might get locations, menus, images, and FAQs. while a vertical search would allow me to search within the products vertical only. Search uses Federated Architecture to enable users to search across different verticals and data sources within one aggregated experience.
Universal Search
Universal search provides the ability to search through all databases from a singular search box. When you type a question into the search box, every single data point linked to that ecosystem is crawled. Regardless of whether the result comes from a different database or index, all results show up in one place. If you searched for "burritos", you might get a map of Mexican restaurants nearby, burrito recipes, or a popular food newsletter.
Vertical Search
When it comes to vertical search, rather than searching through every single data point, the search zooms in on just that vertical. A vertical is a class of results such as locations, jobs, products, services, articles, and much more. By turning on vertical search, you allow the user to search through their vertical of interest, giving more accurate results. Vertical Search also allows you to provide a specific experience depending on what the user is searching for, for example if a user is searching for products, there might be facets on the side for size, or locations may have a map.
Third Party Backends
While the majority of verticals will be powered by Yext Content, you can also return results not stored in Content in the form of links via a Third Party Backend. A Third Party Backend surfaces links from across your domain based on the query input, made possible by Search's federated architecture. Third Party Backends through Google Custom Search Engine, Bing Custom Search, Zendesk, and more are supported as backups to your structured Content results.
One Platform. Unlimited Solutions.
One Platform. Unlimited Solutions.
Drive revenue and delight customers
Transform site visitors into customers and learn more about what matters most to them with a dynamic AI site search on your website.
Capture and convert more local business with location listings. Turn maps, GPS apps, and local directories into your best marketing channel.
Your online reputation can win or lose you business. Generate, manage, and respond to reviews at scale with Reputation Management from Yext.
Empower customers and agents to self-serve
Enable customers to find instant answers to their support questions via FAQs, guides, tutorials, videos, ebooks, manuals, and more
Decrease case creation by recommending related content based on the issue being raised - right within the case submission form.
Resolve cases in record time with agent desktop search. Empower agents to drive faster case resolution as they troubleshoot customer issues at scale.
Answer your customers’ questions before they even reach your help site by improving your ranking and presence in search.
Deliver a seamless experience with in-app support. Allowing customers to seek help right within your app makes for a superior user experience.
Increase sales
Connect customers with relevant products, services and experiences from search to checkout.
Yext Pages has powerful tools to let you confidently launch, manage, and scale your business, by building stunning detailed product pages that capture high-intent traffic.
Boost your local online presence with Yext's local landing pages. Easily create and manage customized pages for each of your business locations, complete with accurate information, photos, and calls to action. Attract more customers and drive more sales with Yext's local landing pages.
Create an in-person sales experience online that available 24/7. Guide your customers towards the right products or services that align with their individual needs.
Make it easier for customers to find your products by connecting your physical and digital storefront.
Tailor product data in bulk to easily update information wherever customers shop your inventory.
Effectively manage all of your product data in one place and easily share details to third-party marketplaces.
Build shopping excitement and trust that fosters more purchases.
Turn each interaction into a long-lasting relationship by connecting better with shoppers at every step of their customer journey
Improve employee productivity and satisfaction
Employees need company information to do their jobs. Make it easy, fast, and fun to find with AI-powered workplace search solutions from Yext.
Build custom experiences fast
Build on the Yext platform for a fully custom AI search experience — fast. With SDKs, APIs, and robust documentation, the Yext Answers Platform provides the building blocks to create a bespoke search experience.
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