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Learn how the Yext Answers Platform enables brands to capture and retain consumer traffic from all corners of the web.

What happens next?

  • A team member will schedule a short call to align on your brand's digital strategy.

  • We'll follow up with a personalized search consultation to identify gaps in your online performance.

  • Finally, you'll get a live demo of the Yext solutions that best serve your business goals and target audiences. Today, all customer journeys start with questions. Answer them with Yext.

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Explore the Answers Platform

Answers

A powerful search engine on your website to drive business.

Listings

The best way to get discovered online everywhere it counts.

Knowledge Graph

Ground control for your most important business information.

Pages

Customizable web pages built for discovery and conversion.

Reviews

Easily monitor, manage and improve your online reputation.

Analytics

Performance results and customer insights in an instant.

Under the Hood

Packages

Choose the right plan for your business.

App Directory

Connect Yext to the business tools and tech you already use.

Knowledge Network

Direct integrations with 100+ global maps, apps, search engines, and more.

Content

Explore Our Content Library

The leading destination for what's happening in search.

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Get weekly posts to better your business right in your inbox.

Read Customer Stories

Learn how brands are winning big in search.

Search Data Hub

Gain valuable insight into customer behavior with our interactive dashboard.

Training

Become a Hitchhiker

Access our self-serve training platform and community of power users.

Get Help

Need a hand? Get the answers to your product questions.

API & Developers

Build on the Yext Knowledge Graph

All About Yext

Mission

Yext is the next big thing in search.

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The latest financial information/

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The next big thing in your career.

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See how Yext can transform your search experience anywhere people ask questions about you
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  • Home
  • Platform
  • Universal & Vertical Search

Universal and Vertical Search

To provide searchers with the best possible experience, Yext offers both universal and vertical search. Universal searches are performed across multiple verticals, while vertical searches are performed in a single vertical. For example if I was searching for "pizza", I might get locations, menus, images, and FAQs. while a vertical search would allow me to search within the products vertical only. Search uses Federated Architecture to enable users to search across different verticals and data sources within one aggregated experience.

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Universal Search

Universal search provides the ability to search through all databases from a singular search box. When you type a question into the search box, every single data point linked to that ecosystem is crawled. Regardless of whether the result comes from a different database or index, all results show up in one place. If you searched for "burritos", you might get a map of Mexican restaurants nearby, burrito recipes, or a popular food newsletter.

Vertical Search

When it comes to vertical search, rather than searching through every single data point, the search zooms in on just that vertical. A vertical is a class of results such as locations, jobs, products, services, articles, and much more. By turning on vertical search, you allow the user to search through their vertical of interest, giving more accurate results. Vertical Search also allows you to provide a specific experience depending on what the user is searching for, for example if a user is searching for products, there might be facets on the side for size, or locations may have a map.

Third Party Backends

While the majority of verticals will be powered by the Knowledge Graph, you can also return results not stored in the Knowledge Graph in the form of links via a Third Party Backend. A Third Party Backend surfaces links from across your domain based on the query input, made possible by Search's federated architecture. Third Party Backends through Google Custom Search Engine, Bing Custom Search, Zendesk, and more are supported as backups to your structured Knowledge Graph results.

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One Platform. Unlimited Solutions.

Marketing Solutions
Support Solutions
Commerce Solutions
Workplace Solutions
Developer Solutions

Delight customers and drive revenue.

Transform site visitors into customers and learn more about what matters most to them with a dynamic AI site search on your website.

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Capture and convert more local business with location listings. Turn maps, GPS apps, and local directories into your best marketing channel.

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Your online reputation can win or lose you business. Generate, manage, and respond to reviews at scale with Reputation Management from Yext.

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Site SearchLocation ListingsReputation Management
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Empower customers and agents to self-serve.

Enable customers to find instant answers to their support questions via FAQs, guides, tutorials, videos, ebooks, manuals, and more

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Decrease case creation by recommending related content based on the issue being raised - right within the case submission form.

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Resolve cases in record time with agent desktop search. Empower agents to drive faster case resolution as they troubleshoot customer issues at scale.

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Answer your customers’ questions before they even reach your help site by improving your ranking and presence in search.

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Deliver a seamless experience with in-app support. Allowing customers to seek help right within your app makes for a superior user experience.

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Help Site SearchCase Form DeflectionAgent Desktop SearchSEO for Help CenterIn-App Support
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Supercharge discovery and conversion.

Connect customers with relevant products, services and experiences from search to checkout.

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Yext Pages has powerful tools to let you confidently launch, manage, and scale your business, by building stunning detailed product pages that capture high-intent traffic.

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Boost your local online presence with Yext's local landing pages. Easily create and manage customized pages for each of your business locations, complete with accurate information, photos, and calls to action. Attract more customers and drive more sales with Yext's local landing pages.

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Create an in-person sales experience online that available 24/7. Guide your customers towards the right products or services that align with their individual needs.

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Make it easier for customers to find your products by connecting your physical and digital storefront.

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Tailor product data in bulk to easily update information wherever customers shop your inventory.

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Effectively manage all of your product data in one place and easily share details to third-party marketplaces.

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Build shopping excitement and trust that fosters more purchases.

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Turn each interaction into a long-lasting relationship by connecting better with shoppers at every step of their customer journey

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eCommerce SearchLanding PagesLocal Landing PagesGuided Buying FlowWhere to BuyPIM for EverythingProduct FeedsProduct ReviewsConversational Commerce
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Boost employee productivity and satisfaction.

Employees need company information to do their jobs. Make it easy, fast, and fun to find with AI-powered workplace search solutions from Yext.

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Build a world-class search experience.

Build on the Yext platform for a fully custom AI search experience — fast. With SDKs, APIs, and robust documentation, the Yext Answers Platform provides the building blocks to create a bespoke search experience.

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Explore Related Features

Out of the Box Frontend

Search Multi-Algorithm Approach

Maps & Location Support

Vertical Results Cards