To build a powerful Knowledge Graph, you need data from all over. One great source of content is your own website. The Crawler scrapes the HTML on your website, creating a data source out of your web content. Data Connectors then turn that content into structured data for your Knowledge Graph in just a few clicks. With highly customizable configuration options, the crawler will pull the exact information you want from your website, saving you time and expanding your data source options.

Scrape Data from Your Website

The Yext Crawler scrapes a specified set of domains, a specific set of pages, or sub-pages under a domain giving you control over exactly which content is considered for your Knowledge Graph. If your website data changes consistently, configure crawls to run on schedule, or, if you just need a one time backfill, crawl once. Don't want to crawl a specific set of pages? Easily blacklist unwanted URLs for the crawler to skip.

Configure a Crawler Data Connector

Once your crawler scrapes your website, a Data Connector converts and structures the raw HTML into data for Knowledge Graph entities. Highly customizable configuration allows you to extract exactly the data you need. You can specify a target path based on CSS or XPath selectors or use built-in selectors to capture commonly extracted data types, like Page Title and Body Content. Connectors can extract Text, HTML, URLs, Images, and more. Learn more about Data Connectors and The Crawler working together here.

Transform Your Data

The data on your website might not be formatted exactly how you want it in your Knowledge Graph. Use transforms in Data Connectors to manipulate data scraped by the Crawler before it enters the Knowledge Graph. Data Connectors allow you to preview any changes to your data in real time to ensure maximum accuracy. With transforms, you can remove unwanted characters, fix capitalization, find and replace text, format dates, and more.

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